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Netflix Tudum 2023 atrium — São Paulo

Case studies

Netflix. NEOM. Riyadh Air. LVMH. Ferrari.

Then Lamborghini, Rolls-Royce, Bentley, Loro Piana and Tom Ford. Brand marks shown with permission. Photos of the rooms, cars and places. Open See more for Chloé and private work.

Client work we can show

Real QUBE client work, approved to publish. The numbers below came from the client at the time. They are not a promise of the same result for you.

Client work we cannot name

Real QUBE work. The client cannot be named. We only show numbers they allowed.

Brands and markets we know

Brands and markets we know well.

Examples we study

Public examples we study. These are not QUBE clients and not QUBE results.

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Match the work

We'll show the closest published case studies. Then Counsel can explain why they fit. No made-up numbers.

Industry

The problem

Market

Netflix Tudum 2023 hall — logo, circular LED screens, São Paulo
Netflix logo

Entertainment · GCC & international

Netflix

Build one launch plan so each title could be run like a product: from teaser to play. GCC work followed the same plan as the rest of the world. We kept empty reach apart from people who might subscribe.

One line from teaser to play

Netflix Tudum 2023 hall with logo and title screensTudum outdoor stage and crowd under the Netflix Tudum titleNetflix headquarters, Los Gatos
Sindalah — first completed NEOM region in the Red Sea, marina and golf
NEOM logo

Giga-project / destination · Saudi Arabia

NEOM

One plan for the place — not a campaign calendar — that could speak to visitors, talent and partners without collapsing into hype.

One story system across talent, visitor and partner

Aerial of Sindalah island, NEOM's first completed regionSindalah marina at dusk — yachts, golf, Red SeaAerial of THE LINE earthworks in the NEOM desert
Riyadh Air Boeing 787 on the tarmac — bilingual livery, air-stairs, purple carpet
Riyadh Air logo

Aviation · Riyadh

Riyadh Air

Design brand, website and ads as one system so people can be interested in the airline before the first flight.

Brand, interest and booking designed as one system

Riyadh Air 787 at the gate with air-stairs and ground crewRiyadh Air A321 XLR in the white and violet livery, Hamburg FinkenwerderRiyadh Air Boeing 787-9 HZ-RXX departing London Heathrow
Louis Vuitton flagship on the Champs-Élysées at night — logo and trunk facade
LVMH logo

Luxury group · Paris, GCC & international

LVMH

Build a group plan that protected each brand's DNA and still gave the group a weekly number it could defend — from destination traffic to a kept appointment.

One plan across brands, without mixing them up

Louis Vuitton Champs-Élysées at night, ParisLouis Vuitton handbags on a Paris salon tableFondation Louis Vuitton at night, Bois de Boulogne
Ferrari 296 GTB — real car, yellow, photographed in Böblingen
Ferrari logo

Automotive / luxury performance · Maranello, GCC & international

Ferrari

Build a demand system that treated a configured, allocated car — and the relationship around it — as the sale that matters, not a view count from the grid.

Waitlist, viewing and who gets a car — on one plan

Yellow Ferrari 296 GTB, three-quarter frontFerrari 296 GTB on a London street at duskRosso Ferrari 296 GTB, side elevation
Lamborghini Revuelto in Verde Scandal — photographed on the road
Lamborghini logo

Automotive / luxury performance · Sant'Agata, GCC & international

Lamborghini

Run each model launch as a product: teaser to specification to private viewing, with Sant'Agata identity held and empty reach kept apart.

One plan from first film to a specified car

Lime Lamborghini Revuelto, three-quarter front on tarmacLamborghini Revuelto on a mountain road, headlights onWhite Lamborghini Revuelto at the Festival of Speed, Goodwood
Rolls-Royce Spectre in Midnight Sapphire — pantheon grille, Spirit of Ecstasy
Rolls-Royce logo

Automotive / ultra-luxury · Goodwood, GCC & international

Rolls-Royce

Design brand, private office and commission path as one system so the brand could take a commission as a real sale, including the years of electric.

Commission path designed as the sale that matters

Midnight Sapphire Spectre, three-quarter frontGold Spectre on a mountain road, Cape TownArctic White Spectre, front three-quarter
British racing green Bentley Continental GTC — Le Mans Collection, top down
Bentley logo

Automotive / luxury · Crewe, UK, GCC & international

Bentley

Build a client-care system so Crewe craft, Mulliner and the dealer room ran as one sales product — UK, GCC and the world on the same plan.

Mulliner, specification and dealer room on one plan

Bentley Continental GTC convertible in British racing greenContinental GTC cabin — hide, veneer, Mulliner stitching2025 Continental GTC Hybrid Mulliner, three-quarter front
Loro Piana boutique on Calle de Ortega y Gasset, Madrid — real shopfront
Loro Piana logo

Luxury fashion / textile · Milan, GCC & international

Loro Piana

Build a demand system that made the right people find the brand — boutique, appointment, cloth — without a billboard and without diluting the atelier.

Discovery, appointment and boutique on one quiet plan

Loro Piana storefront, MadridLoro Piana shop, Cornhill, LondonLoro Piana fascia on a London street
Tom Ford boutique interior — merchandising, lighting, product as the centre
Tom Ford logo

Luxury fashion · Tom Ford Boutique, Centria Mall, Riyadh

Tom Ford

Give a tightly held guest list early access to the pre-collection, with a host aligned to the brand, and a room designed to sell.

500,000 SAR in 1 hour

Tom Ford boutique floor — suiting, light, the room as a sales channelTom Ford Madison Avenue, New York, at nightTom Ford Beauty boutique merchandising — fragrance, marble, chrome

More studies

Chloé and private work. We keep some names private when we have to.

Brands and sectors we know

Brands and markets we know well.

  • Selfridges

    Luxury retail

    Department stores, in-store media, and flagship shops.

  • The Avenue

    Luxury retail / destination

    Luxury shopping and visitors in the GCC.

Names that shape the market

DiriyahRoyal Commission for AlUlaRed Sea GlobalQiddiyaROSHNNew MurabbaPIFSaudi AramcostcSaudi AirlinesSNBAl Rajhi BankMobily

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