Real QUBE client work, approved to publish. The numbers below came from the client at the time. They are not a promise of the same result for you.
The work
Rooms, launches, what actually happened
Results we can show
Sell-through (from the client)
500,000 SAR in 1 hour
This number came from the client at the time. QUBE has not audited it as a current figure.
Brand comparison (from the client)
Best results for a Tom Ford event worldwide
This is what the client said. It is not an independent global check.
- 01
Challenge
Create a sales-driven private event that felt true to Tom Ford DNA, gave VVIP clients early access to the pre-collection, and converted in the room — not merely photographed well.
- 02
What we saw
For this audience, hospitality is merchandising. The installation, the product story and the host have to work as one sales instrument.
- 03
Plan
A closed VVIP format. Product positioned as the centre of the room. Host selection aligned to brand DNA. Visual merchandising, floral language and catering held to brand guidelines.
- 04
What changed
Product, host, installation and hospitality were designed as one system with a sales job.
- 05
Result
A private format that treated the room as a sales channel, not a brand moment that hoped for later conversion.
- Objective
- Give a tightly held guest list early access to the pre-collection, with a host aligned to the brand, and a room designed to sell.
- Audience
- 30 VVIP women / high-net-worth guests. Host: fashion stylist Aram Kabbani.
What we did
- Modern floral installation
- Key pre-collection product positioning
- Visual merchandising
- Catering aligned to brand guidelines
- Expert brand and event advice
Parts of the work
Brand
Held to Tom Ford codes throughout the room, host and hospitality.
Creative
Floral language and merchandising as a single visual system.
Digital / website
Not the centre of this engagement — not disclosed as a workstream.
SEO
Not applicable to this event brief.
Paid media
Not disclosed as a workstream for this event.
Social
Not disclosed as a primary workstream for this private format.
AI
Not part of this engagement.
CRM
Not disclosed.
Lead generation
Invitation-only VVIP list. Not a volume-lead programme.
Sales / booking
The event itself was the sales floor.
Retention
Private access as a relationship tool for existing and target clients.
Data / attribution
Sell-through in the hour is the commercial measure the client stated.
What happened next
The same discipline — audience, room, product, conversion — applies to boutique openings, pre-collections and VVIP programmes across luxury.
Services
Brand · Events · Visual merchandising · Luxury experience
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