How we grow
One plan, from first idea to a customer who stays.
From the first plan to a customer who stays: brand, website, search, ads, social, AI, leads, meetings, sales, and people who come back.
- 01
Direction
Strategy
Decide who you sell to, what you sell, and how you measure success — before you spend on ads.
- 02
Meaning
Brand
A clear look, voice and message. The right customer should know it is for them — and be willing to pay more.
- 03
Campaigns
Creative
Ads, films and posts that follow the plan — on every channel.
- 04
Website
Website
Pages built so visitors book or buy — not to look busy.
- 05
Search
Search
Show up when people search — locally, nationally, internationally, and in AI search. Then send them to pages that book or sell.
- 06
Ads
Paid ads
Paid ads on Google, Meta, LinkedIn, TikTok, YouTube, Microsoft, Shopping and more — buying the right visitors, not just more visitors.
- 07
Attention
Social
Free and paid social, short videos and creators — built to win customers, not likes.
- 08
Response
AI
Chat and voice tools that answer, find good leads, and book — then pass the person to your team.
- 09
Details
Lead
Forms, chat, call, WhatsApp and booking. We record where they came from, which campaign, and that they agreed — clearly and completely.
- 10
Fit
Good lead
We score each lead for fit and interest. Marketing is judged on good leads, not a big list of names.
- 11
Ready
Ready for sales
Leads that are ready for sales, with the full story — not a dump of names.
- 12
Attend
Appointment
Booking, reminders, and making sure people actually turn up. A meeting is a real step toward a sale, not a wish.
- 13
Sold
Sale
Follow-up, proposals, and a clean handover from marketing to the sales team.
- 14
Proof
Revenue
Money you can trace to a channel. Not a platform's own numbers dressed up as a business result.
- 15
Stay
Keep customers
Rebooking, membership, loyalty and winning people back. Growth that does not lose customers.
- 16
Grow
Lifetime value
Lifetime value against CAC (what it costs to win a customer). This ratio tells you if the system is actually a business.
The tools that connect
App, website, customer records, AI, ads, search, social, email, SMS, WhatsApp, sales, bookings, payments, numbers, and keeping customers — working as one.
- App
- Website
- CRM
- AI
- PPC
- SEO
- Social
- SMS
- Sales
- Bookings
- Payments
- Analytics
- Retention
From click to customer
Twenty-two steps. Pick a number.
Stage 01 of 22
Finding the brand
The number that matters — How many people search your name
If this stage has no owner and no number, money is being lost. QUBE tracks the whole path so a weekly meeting can start at a real sale, not at website visits.
Marketing numbers
The numbers a weekly growth meeting should start with.
- Visits
- Leads
- Good leads
- Ready for sales
- Appointments
- Showed up
- Sales
- Revenue
- Cost per lead
- Cost per appointment
- Cost to win a customer
- Return on ads
- Return on spend
- Percent who buy
- Customers who stay
- Lifetime value
- Value vs cost to win
Sample numbers for demonstration — not a client account and not a QUBE result.
- Value vs cost to win
- 3.4×
- Payback
- 4.2 mo
- Showed up
- 81%
- Good lead → sales-ready
- 46%
- Cost per lead
- £42
- Sale rate
- 35%
Sample revenue vs ad spend
Where people drop off
- Visits18,400
- Interested7,728
- Leads618
- Good leads340
- Ready for sales156
- Appointments97
- Turned up79
- Sales28
How credit is shared
A safe compromise for the board. Still a model — not the truth.
- GooglePeople ready to buy34%
- MetaFinding people + bringing them back22%
- SEOSearch that grows over time18%
- DirectPeople who already know you14%
- OtherSocial, referral, CRM12%
From marketing to cash
- 01Marketing
- 02Path to sale
- 03Sales
- 04Revenue
- 05Keeping customers
Marketing → leads → sales → revenue → customers who stay. Credit is a model. Cash is not.
Next
Score how you grow against this plan.
The audit looks at the same things a weekly meeting should: from strategy to keeping customers.