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Founder's desk in the London office at dusk

People

The people who do the work.

London and Riyadh. Photos of the rooms they work in. Not posed portraits.

Founder's desk in the London office at dusk

Founder · London

Asif Ebrahim MCIM

Founder & Managing Partner

Chartered Marketer (MCIM). Asif built QUBE where marketing, AI, technology, luxury and business results meet. The same company can sit in a Tom Ford boutique in Riyadh and in a clinic CRM the same week without dropping the standard. His work covers education, finance, consulting, recruitment, online shops, AI, retail, luxury, hotels and travel. He holds the work to one test: profitable, measurable growth — not looking busy.

LinkedInTalk to Asif

Partners and directors

The rooms they work in. Not matching posed photos.

  • Riyadh meeting room at dusk — invitation, pen, city lights

    Riyadh

    Layla Al-Harbi

    Partner, GCC & Luxury

    Luxury · Saudi Arabia · private clients

    Runs the work in Saudi Arabia. Layla treats brand, hospitality and private-client invitation as tools that sell — not decoration. She is the partner in the room when the room has to sell.

  • London media office — whiteboard, coffee, empty desk

    London

    Marcus Hale

    Partner, Growth & Performance

    PPC · SEO · measurement

    Owns the plan for finding customers. Google, Meta, TikTok, LinkedIn, YouTube, Microsoft, programmatic — built around CAC (what it costs to win a customer), the path to a sale, and what ads truly add. Not a media plan that hopes. He will not buy a crowd.

  • Private clinic reception desk, empty, London

    London

    Amira Nasser

    Director, Healthcare Practice

    Clinics · dental · aesthetics

    Designs clinic systems that treat a kept consultation as the appointment that matters. ASA/CAP advertising rules, GDPR and clinical judgement are inputs, not footnotes. AI supports reception. It does not replace a clinician.

  • London creative studio — pinboard, prints, empty chair

    London

    Sofia Varela

    Director, Brand & Creative

    Brand · experience · film

    Builds the objects, rooms and stories that make a brand feel like the only choice. Invitation, installation, campaign and digital language as one system. She will kill a beautiful idea that cannot win a customer.

  • London product desk — two monitors, empty chair

    London

    Kenji Mori

    Director, AI & Product

    AI · apps · automation

    Connects chat, voice, finding good leads and AI workflows into CRM (your customer records) — and launches the apps those systems live in. iOS, Android, web, SaaS. He will not install a chatbot on the side and call it transformation.

  • London standing desk — laptop, grey window, empty chair

    London

    Hannah Croft

    Director, Revenue Operations

    CRM · attribution · LTV

    Makes HubSpot and Salesforce tell the truth. Scoring, sending leads to the right person, the customer journey, source to revenue. If marketing and sales cannot defend the same number, Hannah treats it as money lost.

  • Riyadh lounge at late afternoon — notebook, city window

    Riyadh

    Omar Al-Farsi

    Director, Experience & Destinations

    Aviation · destination · launch

    Holds national-scale launches — airlines, destinations, large national stories — to the same sales standard as a boutique opening. Arabic and English as two voices of one brand, not a copy-paste translation.

Next

If the work needs a senior person in the room, start here.

A Growth Audit or a note to Asif. Not a sales presentation.

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