Riyadh, the Kingdom, the region, international brands arriving
Saudi & GCC
UK, the Gulf and international work is core to QUBE. Clients in the Kingdom include NEOM, Riyadh Air and Tom Ford. LVMH, Ferrari, Lamborghini, Rolls-Royce, Bentley and Loro Piana are held to the same standard worldwide. Other large projects stay in the background unless we name them separately.
Where it goes wrong
- International brands arriving with a London brief and a Riyadh audience
- Ramadan, National Day and the seasons treated as afterthoughts
- Private clients and family decision-making ignored by Western sales paths
- Arabic and English treated as a translation job, not a brand job
How QUBE works
- Audience work that includes wealthy clients, families and national stories
- Arabic and English brand work where the work needs both
- Events, openings and hospitality as ways to sell, not just to host
- Digital, ads and client systems that respect how people actually buy here
- Honest use of heritage — only where QUBE has a right to speak
Typical work
Brand · Events · Performance · Web · Social · Luxury experience