Simple tools. Not magic numbers.

What you might make

This assumes 22% of leads become sales. Change the numbers. Do not treat the result as a QUBE promise.

Lead calculator

This is only the ad maths. It does not know if the lead is any good.

Path from visit to sale

An example of drop-off. Your real rates belong in your customer records, not in this tool.

1. Visit → engaged4200 · 42%
2. Engaged → lead336 · 8%
3. Lead → good fit185 · 55%
4. Good fit → sales accepted89 · 48%
5. Sales accepted → appointment55 · 62%
6. Appointment → showed up44 · 80%
7. Showed up → sale15 · 35%

Customer records, step by step

A name on a list is not a sale. Click a stage a weekly meeting should be able to count.

Build my growth plan

A starting set-up. A real plan still needs the numbers and a proper look.

Parts

1. 01

   Strategy

   Decide who you sell to, what you sell, and how you measure success — before you spend on ads.

2. 02

   Brand

   A clear look, voice and message. The right customer should know it is for them — and be willing to pay more.

3. 03

   Creative

   Ads, films and posts that follow the plan — on every channel.

4. 04

   Website

   Pages built so visitors book or buy — not to look busy.

5. 05

   Search

   Show up when people search — locally, nationally, internationally, and in AI search. Then send them to pages that book or sell.

6. 06

   Paid ads

   Paid ads on Google, Meta, LinkedIn, TikTok, YouTube, Microsoft, Shopping and more — buying the right visitors, not just more visitors.

7. 07

   Social

   Free and paid social, short videos and creators — built to win customers, not likes.

8. 08

   Lead

   Forms, chat, call, WhatsApp and booking. We record where they came from, which campaign, and that they agreed — clearly and completely.

9. 09

   Good lead

   We score each lead for fit and interest. Marketing is judged on good leads, not a big list of names.

10. 10

    Ready for sales

    Leads that are ready for sales, with the full story — not a dump of names.

11. 11

    Appointment

    Booking, reminders, and making sure people actually turn up. A meeting is a real step toward a sale, not a wish.

12. 12

    Sale

    Follow-up, proposals, and a clean handover from marketing to the sales team.

13. 13

    Revenue

    Money you can trace to a channel. Not a platform's own numbers dressed up as a business result.

14. 14

    Keep customers

    Rebooking, membership, loyalty and winning people back. Growth that does not lose customers.

15. 15

    Lifetime value

    Lifetime value against CAC (what it costs to win a customer). This ratio tells you if the system is actually a business.

Industry selected: Healthcare. Goal: appointments.