Real QUBE client work, approved to publish. The numbers below came from the client at the time. They are not a promise of the same result for you.
Results we can show
Attendance
Massive footfall
This is what the client said. A door count is not shown.
Awareness
Increased brand awareness
A qualitative result the client stated.
Sales (from the client)
70% like-for-like sales increase after the event
This number came from the client at the time. It has not been independently audited.
Social
Increased Instagram following
This is what the client said. A follower change is not shown.
- 01
Challenge
Open a boutique in a way that created genuine attendance, emotional memory and sharing — without collapsing into a generic mall activation.
- 02
What we saw
The invitation was the first product. A key, a box, a story on an iPad and a Polaroid souvenir turned attendance into a story guests wanted to carry.
- 03
Plan
A designed object-and-story sequence from invitation through the door, supported by talent, floral language, events discipline and media planning.
- 04
What changed
The guest journey started at the invitation, not at the door. Objects carried the brand story. Sharing was designed, not hoped for.
- 05
Result
An opening that moved both culture in the room and like-for-like sales after it.
- Objective
- Create brand awareness and an emotionally driven opening that encouraged guests to attend, photograph the experience and share using #chloegirls.
- Audience
- 250 young, trendy and stylish guests, including fashion stylist Hala Al Harithy and Riyadh fashion bloggers.
What we did
- Targeted invitations
- Keys inside invitations
- Branded boxes
- Key-triggered gifts and brand story
- iPads for brand story
- Polaroid experience and souvenir photographs
- Modern floral installation
- Events, digital marketing and media planning
Parts of the work
Brand
Invitation, object and in-store story held to Chloé language.
Creative
Keys, boxes, Polaroid and floral as a single experience system.
Digital / website
Digital marketing and media planning formed part of the opening system.
Social
Designed for photographability and sharing with #chloegirls.
Paid media
Media planning included. Channel-level spend is not disclosed.
AI
Not part of this engagement.
CRM
Not disclosed.
Lead generation
Invitation-led attendance rather than open lead capture.
Sales / booking
Boutique sales after the opening is the commercial measure the client stated.
Retention
Souvenir and story designed to extend the relationship beyond the night.
Data / attribution
Like-for-like sales movement is the figure the client stated. Platform breakdowns are not disclosed.
What happened next
The same object-and-story discipline applies to store openings, collection launches and GCC luxury arrivals.
Services
Events · Brand · Digital marketing · Media planning · Social
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