Real QUBE client work, approved to publish. The numbers below came from the client at the time. They are not a promise of the same result for you.
The work
Rooms, launches, what actually happened
Results we can show
Architecture
One story system across talent, visitor and partner
Description of the work the client allowed us to share. Investment and headcount figures are not published here.
Product
Digital experience designed as a destination
Language
Arabic and English as two languages of one brand
- 01
Challenge
A place people cannot yet visit still has to hire talent, attract partners and hold a story the world will try to write for it.
- 02
What we saw
Giant projects fail in public when the story is louder than the work behind it. The story is a product. Demand is a product. They have to be the same product.
- 03
Plan
One story structure across talent, visitor and partner. The website designed as a place, not a brochure. Arabic and English as two languages of one brand.
- 04
What changed
Talent, visitor and partner stopped sharing a generic campaign. Each had a path. The brand stayed one brand.
- 05
Result
NEOM could be talked about as a system of audiences and next steps — not as a trailer.
- Objective
- One plan for the place — not a campaign calendar — that could speak to visitors, talent and partners without collapsing into hype.
- Audience
- Talent, partners and visitors from around the world, watched by a global audience.
What we did
- Story structure for the destination
- Paths to find talent, visitors and partners
- Digital experience system
- Arabic and English as one brand
- Measurement of real interest, not empty film views
Parts of the work
Brand
A brand people can believe under scrutiny. Hype is not a plan.
Creative
Film, stills and place language as one visual system.
Digital / website
An experience you can move through, not a page you bounce from.
SEO
Search capture for talent, partners and people who want to visit.
Paid media
World and GCC demand, split by audience job — not a single blast.
Social
Culture that can travel without handing the story to someone else.
AI
Sorting and routing for talent and partner interest.
CRM
Interest becomes a record. Records become conversations.
Lead generation
Qualified talent and partner interest — not a view count.
Sales / booking
What success looks like differs by audience. Each path is designed.
Retention
The story held over years, not a launch week.
Data / attribution
Real interest over empty reach. Place KPIs, not campaign KPIs.
What happened next
The same discipline applies to regions, experiences and partner programmes as they come online.
Services
Brand · Digital experience · Finding customers · CRM · AI
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