Real QUBE client work, approved to publish. The numbers below came from the client at the time. They are not a promise of the same result for you.
The work
Rooms, launches, what actually happened
Results we can show
Launch
One plan from first film to a specified car
Description of the work the client allowed us to share. Order-book figures are not published here.
Event
Private viewing designed as the sales close
Market
GCC launch channels held to Sant'Agata identity
- 01
Challenge
Launch films were winning the internet. Specification, dealer, waitlist and GCC collector demand were not on the same plan — so the week a model dropped, nobody owned the sale.
- 02
What we saw
Lamborghini is a show with a till. If the till is a dealer spreadsheet, the show is unpaid.
- 03
Plan
One launch plan. Brand language, film, social, ads, configuration and viewing designed as parts — not a drop calendar with a dashboard stuck on later.
- 04
What changed
Film, specification, viewing and allocation sat on one plan. Trailer loops stopped being reported as demand.
- 05
Result
Model launches stopped being a media week. They became a product the brand could run, measure and allocate.
- Objective
- Run each model launch as a product: teaser to specification to private viewing, with Sant'Agata identity held and empty reach kept apart.
- Audience
- Younger collectors, launch-intent buyers, GCC high-net-worth clients, and people who want the car in the room, not the film.
What we did
- Model-launch plan
- Configuration and allocation path
- Private viewing rooms as sales rooms
- GCC and world launch channels
- Measurement of specification-intent, not trailer loops
Parts of the work
Brand
Sant'Agata held. The show is a code, not a volume setting.
Creative
Film, stills and the car in the room as one launch grammar.
Digital / website
Specification path designed as the product.
SEO
Model and collector searches found at launch, not as an afterthought.
Paid media
Spend on specification-intent. Trailer loops are not a KPI.
Social
Launch culture that can travel without cheapening the bull.
AI
Sorting for launch interest. Allocation remains human.
CRM
Interest becomes a waitlist record the brand owns.
Lead generation
Specification-intent is the lead.
Sales / booking
Private viewing is the close.
Retention
From first allocation to the next model. Ownership is a programme.
Data / attribution
Teaser to specification to viewing. Empty reach is kept apart.
What happened next
The same launch plan applies to every special series and regional drop that has to turn heat into a specified car.
Services
Brand · Launch · Finding customers · CRM · Paid media
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