Real QUBE client work, approved to publish. The numbers below came from the client at the time. They are not a promise of the same result for you.
The work
Rooms, launches, what actually happened
Results we can show
System
One line from teaser to play
Description of the work the client allowed us to share. Subscriber numbers for the platform are not published here.
Market
GCC launches held to the same plan as the rest of the world
Measurement
People who might start watching, kept separate from empty reach
- 01
Challenge
New titles were launched as short media bursts. Interest, brand buzz and subscriptions sat with different teams. In launch week, no one owned the result: a person starting to watch.
- 02
What we saw
Growth is not how many people saw an ad. It is people starting to watch, at the right time, who will stay. A launch with no way to measure that is just a premiere that hopes.
- 03
Plan
One launch plan. Brand, creative, ads, social, landing pages and measurement built as parts of the same engine — not a campaign calendar with a dashboard stuck on later.
- 04
What changed
Brand, ads, social, pages and measurement sat on one plan. GCC was part of the system, not a translation afterthought.
- 05
Result
Title launches stopped being a media week. They became a product the company could run, measure and improve.
- Objective
- Build one launch plan so each title could be run like a product: from teaser to play. GCC work followed the same plan as the rest of the world. We kept empty reach apart from people who might subscribe.
- Audience
- People who might start watching, in the GCC and around the world.
What we did
- Launch plan for each new title
- GCC and world launch channels on one plan
- Ads and social built around people who might press play
- Landing pages and paths for each title
- Measurement from teaser to play
Parts of the work
Brand
Netflix language held across titles, without turning into generic entertainment ads.
Creative
Teaser, key art and short cuts designed as one set, not a pile of files.
Digital / website
Pages that turn interest into a play, not a bounce.
SEO
Search for titles and talent treated as part of the launch, not an afterthought.
Paid media
Spend focused on people who might subscribe. Empty reach kept apart.
Social
Launch culture designed to be shared, without losing the job of getting people to watch.
AI
Help with creative versions and who to reach. People still decide what is on brand.
CRM
The viewer over time, not a blast list.
Lead generation
Wanting to start watching is the lead. Everything else is noise.
Sales / booking
The result that matters is a start — designed, measured and protected.
Retention
Title plans built to keep people watching, not just open a weekend.
Data / attribution
One line from teaser to play. Empty channel reach is not a KPI.
What happened next
The same launch plan applies to every title, live event and regional drop that has to turn buzz into viewing.
Services
Brand · Paid media · Social · Measurement · AI
Related work
