Real QUBE work. The client cannot be named. We only show numbers they allowed.
Results we can show
Verified results
Not disclosed
No figures invented.
- 01
Challenge
The product team had shipped. Acquisition was an afterthought. Store listings, paid and activation lived in three rooms.
- 02
What we saw
An app without an acquisition plan is a prototype that happens to be in a store. Downloads are not a business.
- 03
Plan
Store presence, paid, onboarding and lifecycle wired to one activation definition. Product and growth in the same weekly meeting.
- 04
What changed
Product and growth sat on one activation number. Installs stopped being a press release.
- 05
Result
Not disclosed.
- Objective
- Design acquisition into the product — store, paid, onboarding and activation as one system, with a retained user as the result that matters.
- Audience
- Not shared
What we did
- Store listing and conversion architecture
- Paid user acquisition with an activation CPA
- Onboarding as a conversion product
- Lifecycle messaging into the product
- Product and growth sharing one activation number
Parts of the work
Digital / website
Web, store and app as one path.
Paid media
UA judged on activated users, not installs.
AI
In-product assistance and sorting. Not a gimmick.
CRM
Install, activate, retain, expand.
Retention
Day-30 retained is the result that matters.
Data / attribution
Source to activated to retained.
What happened next
Confidential.
Services
Apps · Paid media · AI · CRM · Product
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