Real QUBE work. The client cannot be named. We only show numbers they allowed.
Results we can show
Verified results
Not disclosed
No figures invented. Confidential.
- 01
Challenge
Paid acquisition was being celebrated on platform ROAS while KYC drop-off, activation and 90-day retained users lived in another dashboard.
- 02
What we saw
In fintech a lead is not a customer. The result that matters is an activated, compliant account that is still there on day 90.
- 03
Plan
A single definition of activation. Paid structured around that result. Onboarding treated as a conversion product, not a legal PDF.
- 04
What changed
Marketing, product and risk shared one activation number. Creative was judged against it.
- 05
Result
Not disclosed.
- Objective
- Connect creative, paid, onboarding and activation so CAC was computed on a user who survived — not a click that hoped.
- Audience
- Not shared
What we did
- Activation definition agreed with product and risk
- Paid search and paid social rebuilt around that result
- Measuring the sign-up path
- CRM lifecycle from signup to funded/activated
- Creative testing against activation, not CTR
Parts of the work
Paid media
Spend only defensible against activated CAC.
Digital / website
Landing and onboarding as one product.
Winning more from visitors
KYC friction designed, not endured.
CRM
Signup, KYC, funded, retained — one record.
AI
Sorting and drop-off recovery. Not a chatbot on the homepage.
Data / attribution
Source to activated user. Platform ROAS is not the KPI.
What happened next
Confidential. The public lesson is the result that matters, not the multiple.
Services
Paid media · Winning more from visitors · CRM · AI · Measurement
Related work
