Real QUBE work. The client cannot be named. We only show numbers they allowed.
Results we can show
Verified results
Not disclosed
No figures invented.
- 01
Challenge
Course pages were generating enquiry volume. Enrolment teams were drowning in the wrong conversations. Show-rate on interviews was unmanaged.
- 02
What we saw
An enquiry is a cost. A kept interview with a qualified candidate is the result that matters. Rankings and empty sessions are not.
- 03
Plan
Programme and location pages, intent capture, qualification before the diary, CRM scoring, and a weekly enrolment operating meeting.
- 04
What changed
Admissions and marketing shared a definition of a qualified interview.
- 05
Result
Not disclosed.
- Objective
- Build an enrolment engine from search to kept interview to enrolled student, with a definition of ready-for-sales that admissions would sign.
- Audience
- Not shared
What we did
- Programme and market page architecture
- Paid and organic capture by programme intent
- Qualification before admissions diary
- CRM scoring and routing
- Show-rate operations on interviews
Parts of the work
SEO
Programme, market and career-outcome pages.
Paid media
Intent by programme, not a generic 'study with us' blast.
AI
Sorting and interview booking support. Admissions remains human.
CRM
Enquiry, good lead, ready for sales, interview, offer, enrolled.
Sales / booking
The kept interview is the designed next step.
Retention
Enrolment to continuation. Details withheld.
What happened next
Confidential. Architecture is what we can show.
Services
SEO · PPC · CRM · AI · Paths to a sale
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