Healthcare · 8 min
Healthcare advertising that will not embarrass you
UK advertising rules (ASA/CAP) are not a legal footnote. In healthcare, dental and aesthetics they are the job. Design for them, or plan for the complaint.
The fastest way to damage a clinic brand is to run the ads that 'work' in another field. Guarantees, miracle language, before/after images that are not allowed, testimonials used as proof of results, prices without context, AI that sounds like a clinician.
QUBE treats UK advertising rules (ASA/CAP), relevant healthcare standards, GDPR (data protection), confidentiality, consent, and the rules on what you may claim as inputs to the plan — not as a red-pen stage at the end.
Practical rules we work to
No treatment guarantees. No invented patient stories. No implied QUBE clinical credentials. AI says what it is and passes the person to a human. Patient data is not something to use in a case study. Pricing and payment plans, if shown, carry the required context.
This is slower than cowboy advertising. It is also how a clinic is still allowed to advertise next year.
If this is already the talk inside your company, run a Growth Audit or contact QUBE.