Apps · 6 min
We don't just build apps
A first version of an app with no plan to find users is a prototype you are paying to keep online. Product and growth have to be the same plan.
Digital products fail in two boring ways. They are built for a user who does not exist. Or they are built for a user who exists and then launched into silence.
QUBE's product journey is idea → research → what the product should be → how it feels to use → how it looks → prototype → first working version → development → testing → launch → finding users → keeping them → growing it. The last three are not a marketing department's problem after the engineers go home. They are in the product plan.
What we will not do
We will not launch a clinic app that cannot book. We will not launch a membership product with no plan for the life of the customer. We will not confuse a store listing with a growth plan. App Store and Google Play put you on a shelf. They do not bring you customers.
If this is already the talk inside your company, run a Growth Audit or contact QUBE.