Software products, product companies, platforms
Technology
Growth from the product itself and growth from a sales team can live together. Most companies pretend they have chosen.
Where it goes wrong
- A site that explains features and does not start a trial or a conversation
- Product-growth numbers that hide a broken sales path
- Content that ranks for people who cannot buy
How QUBE works
- A message built around the money the product makes or saves
- The website as a place to try the product and to start a sale
- The path from interest to sale, plus what people do in the product
- App and web as one system, not two teams
Typical work
Brand · Web · SEO · PPC · Apps · CRM