Ferrari, Lamborghini, Rolls-Royce, Bentley — not volume brands
Automotive
Ultra-luxury cars are about who is offered a car, who commissions a one-off car, and looking after existing clients. Selected brands: Ferrari, Lamborghini, Rolls-Royce and Bentley. A waitlist is not a client list. A film is not people looking to buy.
Where it goes wrong
- Brand films and launch films counted as people looking to buy
- Waitlist, car setup and dealer sitting in different systems
- GCC collectors treated as a translation job
- Bespoke treated as a brochure instead of a path to a sale
How QUBE works
- The waitlist and the commissioned car treated as products, not afterthoughts
- Private viewings and Mulliner / Goodwood rooms as where the sale happens
- Brand films kept separate from selling the road car
- Looking after existing clients as the real work, not a newsletter
- We measure people who specify a car, and cars commissioned — not trailer views
Typical work
Brand · Launch · Finding buyers · CRM · Looking after clients